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Like an escape hatch from a world of reality television and rehabilitation center celebrities, most notable about Apple’s brand identity is what is absent—vulgarity.
Rhizome | My Broken iPhone (via aditir)
Source: rhizome.org
Notes: 1 2/6/12 — 10:20pm Short URL: http://tmblr.co/Z3StbyG0j2Ff
 
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